How Codeless turned ideas into reality: viability testing and branding creation

Codeless

Codeless is an innovative service that allows users to build applications and infrastructure without programming knowledge.

- Market research and competitive analysis;

- Development of requirements and technical documentation;

- Branding and key visual creation;

- Marketing strategy and seeking investment.

1. Test the viability of the NoCode service idea.

2. Develop requirements and specifications for future work.

3. Create memorable and unique branding.

4. Develop a marketing strategy and prepare to seek investment.

1. Researching the viability of the product:

We conducted an in-depth market and competitor analysis to understand how Codeless could stand out. We used segmentation and positioning techniques to identify unique offerings and opportunities in the market.

2. Requirements development:

During the Discovery Phase process, the key functional and non-functional requirements are assessed and described. This will avoid potential errors and reduce the cost of reworking the product in the future.

3. Branding creation:

We worked on creating a vibrant and recognizable branding, developing all its elements: from logo and corporate identity to key visual solutions.

4. Marketing strategy:

Prepared a promotional strategy including target audience analysis, promotional channels and steps to seek investment.

The study identified key success factors in the market and avoided potential mistakes in the future, saving time and resources. The developed requirements helped to optimize the development process and further reduce risks.

The developed branding received positive feedback at preliminary discussions and the marketing strategy ensured that investors were keen to support the project.