Discovery Phase:
The first phrase in your future project
The Discovery Phase is a critical phase that precedes the start of project development. It helps to develop a clear understanding of user needs and the market environment, so that unnecessary costs can be avoided and efforts can be focused on creating a successful product.
What is Discovery Phase?
For who and why?
Startups:
who are just starting their journey and need analytics to avoid common mistakes.
During this phase, the team conducts a detailed analysis that lays a solid foundation for the realization of your idea.
Companies:
who want to implement a new product or update an existing one based on current user needs.
The Discovery Phase is suitable for companies and startups that want to make sure that their future product will be in demand on the market. It is especially important for:
Investors:
who want to understand the market potential of a product before funding.
The main purpose of the Discovery Phase is to provide confidence that the investment in the project is justified and that the product actually solves real problems.
Discovery Phase offers many benefits
Early identification of potential problems and weaknesses allows you to develop a strategy to minimize them.
Risk reduction
You will receive a business analysis in the form of a presentation with key findings and suggestions for next steps.
Forming a clear plan
Understanding user needs helps you focus on real requests.
Accurate identification of the target audience
Deep analytics allows you to create a product that meets market requirements.
Increased chances of success
Helps you avoid mistakes early on, saving money and time.
Saving time and resources
Discovery Phase finds applications in a variety of fields
Modernization of existing products: analysis of current state and needs for effective transformation.
Software development: creating new applications or platforms based on user needs.
Implementing innovative solutions: understanding trends and requirements for successful implementation of new technologies.
Launching startups: researching ideas and concepts before starting a project.
The Discovery Phase process involves several key steps:
Creating hypotheses about what a successful product should be and developing a plan with all previously collected data.
4. Formation of hypotheses and development plan
Depending on the specifics of the project, the team may include marketers, business analysts, developers, designers and other specialists.
5. Team formation
Business requirements, goals and expectations are analyzed. Project weaknesses and risks are identified.
3. Collecting company and product data
Conducting interviews with your target audience to find out their needs and expectations. This gives you a deeper understanding of the problems your product can solve.
2. In-depth interviews with users
Analyzing the market, researching the needs of potential users, their preferences and the competitive landscape. Identifying current trends and opportunities for your product.
1. Market and audience research
When the Discovery Phase steps are complete, you receive business analytics in the form of a presentation with key findings and recommendations for next steps, including visual aspects, business processes, estimated implementation time and cost, and expected economic impact.
What is the end result?
The Discovery Phase is your key to a successful project. It helps not only to understand the market and audience, but also to visualize the path from idea to product.
Let us help you set the stage for realizing your idea.
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All Rights Reserved | KUKI Agency
All Rights Reserved | KUKI Agency
