From lore to marketing: how we created and promoted the Oxygen Hunters game

Oxygen Hunters

In this case study we will talk about our own project — Oxygen Hunters.

This is a Telegram Mini App game where users go on space expeditions in ships to collect a valuable resource - OXC. We completely took over the development of this game: from lore and design to programming and marketing.

- Game lore;

- Game Mechanics;

- Design;

- Turnkey development;

- Marketing;

- Chia Technologies;

- NFT;

- Organic user growth;

- Cryptocurrencies;

- Blockchain integration.

1. Creating a unique game lore that would capture users' attention and immerse them in a fascinating space world.

2. Developing innovative game mechanics that encourage prolonged interaction with the game.

3. Design of an attractive and intuitive interface suitable for the Telegram platform.

4. Turnkey application development including backend and frontend parts.

5. Integration of Chia technologies such as creating a game address XCH and NFT.

Creation of lore and game mechanics

We started by brainstorming, trying to imagine a unique story that would set Oxygen Hunters apart from other games. The idea of space expeditions in search of OXC - a resource necessary for survival in the vast cosmos - was born. And who among us hasn't dreamed of being in the role of a brave space explorer?

Game mechanics have been designed to encourage exploration and interaction between players. We implemented a system of ship upgrades, different types of expeditions and random events that make each voyage unique. It seems like it was risky, but who doesn't take risks doesn't drink champagne!

Design and user interface

Realizing that the game should be not only interesting, but also beautiful, we put our heart into the design. Bright graphic elements, stunning illustrations of space landscapes and intuitive interface - all this created an atmosphere of immersion in the game.

Turnkey development

Our development team undertook the full implementation of the project. We used modern technologies and best programming practices to ensure the stability and security of the application.

Integration of Chia technologies and NFT creation

One of the unique features of Oxygen Hunters was its integration with the Chia blockchain platform. We created a game economy based on XCH, which allowed players to use real cryptocurrencies within the game. Creating NFTs to new standards added value to the game and allowed players to own unique digital objects. Who would have thought that cryptocurrencies and games could work so harmoniously together?

Marketing and organic growth

We decided to defy traditional marketing strategies and refuse paid advertising. Based on quality content and active interaction with users, we were able to attract attention to the game through social networks, forums and communities. Word of mouth and audience engagement did the trick - 10,000 users joined us without spending on advertising. Do you believe in that?

Successful game launch with technically challenging blockchain integration.

Attracting over 10,000 users through organic channels.

Positive reviews from players noting the unique gameplay and cryptocurrency integration.

Creating an active community involved in the development of the game and suggesting ideas for improvements.

Consolidation of our company's reputation as an innovative developer capable of implementing projects of any complexity.